To provide gold standard care management services that maximize quality of life of older adults in Israel and peace of mind for their families around the world; while advancing professional geriatric care management in Israel through education, collaboration, and leadership.
Our Fundamental Beliefs
Old age is a period of continued growth, new opportunities, and self-fulfillment.
Society benefits when we value and use the skills, knowledge and experience of older adults.
An age-inclusive society that does not pit one generation against another is the ideal.
You do not dismiss people with a lifetime of experiences when they begin to need care and support.
Negative stereotypes of aging and old people promote ageism and age-based discrimination that not only interfere with older people’s enjoyment and ability to flourish in later life, but also has a detrimental impact on people’s health and well-being as they age.
Society must eliminate the ageism and age-based discrimination that robs older adults of choice, independence and dignity, negatively impacting their quality of life and creating barriers to full participation in their communities.